Description
Christmas in July...in ice - That's the kind of challenge that gets us excited! To help highlight the new product launch, we designed this holiday vignette, complete with an ice family and gift 'boxes' displaying frozen Samsung products. A 7' tall Christmas tree was sculpted with mp3 players as ornaments; we even carved a television stand out of ice! The installation was a day-long event, making the gradual transformation dramatic and mesmerizing.