Uber Ice Cream Public Activation

Okamoto Studio and Uber collaborated on a public installation to launch Uber Ice Cream. We froze a hundred Collectible Cones in 11,000 pounds of ice and installed it in the middle of Union Square. As the ice melted, people freed their Collectible Cones which unlocked free ice cream every Friday through summer!

Photographer: Yoshio Itagaki

Video: Victoria Nygren